Le mixage linguistique dans la publicité en Tunisie

The aim of this study is to highlight the coexistence of two languages (French and Arabic) and others (Italian, Spanish, etc) used in advertising in Tunisia. A priori, this multilingualism is motivated by the daily use of two languages, French and Arabic. This phenomenon merits linguistic analysis so that a well-defined syntax can be attributed to it. Thanks to an integrated description of the lexicon of an advertising corpus, this study can be conducted.