Local development and territorial marketing: the case of Chefchaouen, Morocco

• Publication type: Journal article
• Journal:
  Systèmes alimentaires / Food Systems
  2016, n° 1
  . varia
• Authors: Donner (Mechthild), Fort (Fatiha), Vellema (Sietze)
• Abstract: In this article, the many operations that are underway to develop natural resources in Chefchaouen in the north of Morocco are studied with the goal of exploring the potential to implement collective local marketing of that sector to promote more efficient local development. The results of a study based on 21 interviews with different key actors involved in local development reveal many internal and external obstacles in the way of local development.
• Pages: 147 to 168
• Journal: Food systems
• CLIL theme: 3306 -- SCIENCES ÉCONOMIQUES -- Économie de la mondialisation et du développement
• EAN: 9782406068631
• ISBN: 978-2-406-06863-1
• ISSN: 2555-0411
• DOI: 10.15122/isbn.978-2-406-06863-1.p.0147
• Publisher: Classiques Garnier
• Online publication: 05-25-2017
• Periodicity: Annual
• Language: French
• Keyword: Marketing, land, agrifood products, Morocco

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