Direct distribution and value creation: the case of wine sales

• Publication type: Journal article
• Journal:
  Systèmes alimentaires / Food Systems
  2016, n° 1
  . varia
• Authors: Lapassouse-Madrid (Catherine), Krémer (Florence)
• Abstract: This article is interested in the creation of value through a strategy of direct distribution for small agrifood businesses. Faced with the producer’s difficulty in thinking of an effective way to distribute, the notion of “business model” is used as a framework to give structure to the contributions from channel theory and evaluate a distribution strategy. Based on the case of two winemakers, empirical analysis sheds light on how they choose to distribute.
• Pages: 97 to 119
• Journal: Food systems
• CLIL theme: 3306 -- SCIENCES ÉCONOMIQUES -- Économie de la mondialisation et du développement
• EAN: 9782406068631
• ISBN: 978-2-406-06863-1
• ISSN: 2555-0411
• DOI: 10.15122/isbn.978-2-406-06863-1.p.0097
• Publisher: Classiques Garnier
• Online publication: 05-25-2017
• Periodicity: Annual
• Language: French
• Keyword: Marketing, distribution, business models, wine

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