Le mixage linguistique dans la publicité en Tunisie

Publication type: Journal article
Journal:
Les Cahiers du dictionnaire
2016, n° 8
. Les mots de la Méditerranée dans le dictionnaire
Author: Bouali (Monia)
Abstract: The aim of this study is to highlight the coexistence of two languages (French and Arabic) and others (Italian, Spanish, etc) used in advertising in Tunisia. A priori, this multilingualism is motivated by the daily use of two languages, French and Arabic. This phenomenon merits linguistic analysis so that a well-defined syntax can be attributed to it. Thanks to an integrated description of the lexicon of an advertising corpus, this study can be conducted.
Pages: 251 to 260
Journal: Dictionary Studies
CLIL theme: 3147 -- SCIENCES HUMAINES ET SOCIALES, LETTRES -- Lettres et Sciences du langage -- Linguistique, Sciences du langage
EAN: 9782406066408
ISBN: 978-2-406-06640-8
ISSN: 2262-0419
DOI: 10.15122/isbn.978-2-406-06640-8.p.0251
Publisher: Classiques Garnier
Online publication: 01-20-2017
Periodicity: Annual
Language: French