Marie-Antoinette, icône suprême du marketing au xxi^e siècle

• Publication type: Article from a collective work
• Collective work:
  La Révolution française et le monde d’aujourd’hui
  . Mythologies contemporaines
• Author: Polanz (Dorothée)
• Abstract: Since the release of Sofia Coppola’s film Marie Antoinette in 2006, the image of the French queen has become a major merchandizing item. From luxurious, limited-edition objects to mass produced junk, either serious or silly (the “ejector head” figurines), Halloween costumes or makeup have raised Marie-Antoinette to the status of an easily recognizable, highly stylized international superstar, although this vast commercial production is not systematically based on a consistent point of reference.
• Pages: 345 to 358
• Collection: Encounters, n° 74
• Series: The eighteenth century, n° 6
• CLIL theme: 4027 -- SCIENCES HUMAINES ET SOCIALES, LETTRES -- Lettres et Sciences du langage -- Lettres -- Etudes littéraires générales et thématiques
• EAN: 9782812425585
• ISBN: 978-2-8124-2558-5
• ISSN: 2261-1851
• DOI: 10.15122/isbn.978-2-8124-2558-5.p.0345
• Publisher: Classiques Garnier
• Online publication: 05-06-2014
• Language: French

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